  ReCity Course management Promotion measures
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Course management
Course promotion measures
Focus of the promotion activities is to persuade students that high quality in learning is the key for a successful career and the Master course offers high quality for the institutions involved, staff, contents, facilities, services. Other persuasive keys are: a close link between theory and real-world of job; different cultures in a collaborative environment.
The reCity core marketing strategy, is based on the coordinated usage of Web 2.0 marketing tools. The main tools used for the reCity website promotion, are :
The reCity core marketing strategy, is based on the coordinated usage of Web 2.0 marketing tools. The main tools used for the reCity website promotion, are :
- Dedicated web-site: it, characterised by Clearness and Usability, where all the necessary information on the Project are detailed, notably the Academic, Financial and Administrative information. In order to maximise its utility and create a strong course brand, some features are added/developed like:
- Digital brochure and web-cast presentations titled reCity live, is uploaded on the website and the link is sent to targets using social media.
- Video Trailer is created and promoted through YouTube master course branded channel.
- A Community Blog/Forum is integrated on the official web-site form for posting news and articles to open conversations about student life and by faculty to blog about their teaching and updates. This is a place where students and faculty can share their knowledge and experience, coming from different background and perspectives. It is titled reCity Room, a dialogue Room as better detailed in answers to other criteria. Here, potential candidates, can discuss and share ideas, already in a stage precedent the begin of the Master.
- Video Trailer is created and promoted through YouTube master course branded channel.
- A Community Blog/Forum is integrated on the official web-site form for posting news and articles to open conversations about student life and by faculty to blog about their teaching and updates. This is a place where students and faculty can share their knowledge and experience, coming from different background and perspectives. It is titled reCity Room, a dialogue Room as better detailed in answers to other criteria. Here, potential candidates, can discuss and share ideas, already in a stage precedent the begin of the Master.
- Social-media infrastructures: they are available on the official fisD website the links to Facebook, Twitter, Flickr and Youtube, dedicated to reCity. This pages are regularly posted by fisD and by students, too. Photo sharing is made through Facebook and Flickr using related pages and groups.
- Business networking: via LinkedIn master course branded page.
Furthermore, other more traditional means scheduled to promote the Master course are:
- Open Days: information and orientation days carried out in the premises of the partners or associated partners.
- Participation in Higher Education and Career Fairs in Europe and in target countries.
- Working with educational agents: an education agent is an individual, company or organisation who provides educational advice, support and placement to students who are interested in studying abroad.
Finally, every institutions involved in the Project, warrants a full and updated information about the Master through their corporate communications.
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